KELSEY WIRTZFELD

Bringing curiosity, diligence, and a phenomenal attention to detail.

Invigorate your next project with my thoughtful UX Design & Research approach

My Work

My Work

My Work

The Choose Kindness Project

Created an entirely new site to provide Best-In-Class support resources for parents, teachers, and coaches to address mental health issues, bullying, and bias.

American Bird Conservancy

Saving birds and habitat by redesigning a site to make it more engaging, inclusive, streamlined, and intuitive.

Please note: Linking to old site until moved & updated here

NikeSB

Completed a full accessibility review and updates to make a quirky culture site more inclusive, accessible, and delightful.

Please note: summary under construction, live soon

KoBold

Helped the world better understand the complicated multidisciplinary approach of making mineral exploration a process where ethics come first.

Please note: summary under construction, live soon

My Range

Websites

Collaborated on system and interface improvements on multiple award-winning sites, including The Choose Kindness Project and NikeSB.

Websites

Collaborated on system and interface improvements on multiple award-winning sites, including The Choose Kindness Project and NikeSB.

Websites

Collaborated on system and interface improvements on multiple award-winning sites, including The Choose Kindness Project and NikeSB.

App Work

Designed tool to overcome multiple barriers to physical activity. Created an interactive story structure to encourage STEM engagement for young girls.

App Work

Designed tool to overcome multiple barriers to physical activity. Created an interactive story structure to encourage STEM engagement for young girls.

App Work

Designed tool to overcome multiple barriers to physical activity. Created an interactive story structure to encourage STEM engagement for young girls.

In-House Systems

Created robust internal system enabling staff to more effectively support ~1400 students at Reed College, using input from over 30 departments.

In-House Systems

Created robust internal system enabling staff to more effectively support ~1400 students at Reed College, using input from over 30 departments.

In-House Systems

Created robust internal system enabling staff to more effectively support ~1400 students at Reed College, using input from over 30 departments.

Client Databases

Revamped a crucial system for tracking thousands of artist licenses and artwork, as well as artist and vendor payments for Adobe.

Client Databases

Revamped a crucial system for tracking thousands of artist licenses and artwork, as well as artist and vendor payments for Adobe.

Client Databases

Revamped a crucial system for tracking thousands of artist licenses and artwork, as well as artist and vendor payments for Adobe.

How I work

How I work

How I work

My Skills

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Accessibility Reviews

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Competitive Analysis

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Dashboard Design

Award

Heuristic Evals

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Information Architecture

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Journey Mapping

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Personas

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Prototyping

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QA Testing

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Research Synthesis

Award

Stakeholder Interviews

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Storyboarding

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Usability Testing

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User Flows

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User Research

Award

Wireframing

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Accessibility Reviews

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Competitive Analysis

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Dashboard Design

Award

Heuristic Evals

Award

Information Architecture

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Icon

Accessibility Reviews

Icon

Competitive Analysis

Icon

Dashboard Design

Award

Heuristic Evals

Award

Information Architecture

Award

Journey Mapping

Award

Personas

Award

Prototyping

Award

QA Testing

Award

Research Synthesis

Award

Stakeholder Interviews

Award

Storyboarding

Award

Usability Testing

Award

User Flows

Award

User Research

Award

Wireframing

My Values

Ceaseless Curiosity

There will be questions.

Work Ethic

Cheerful and passionate.

Adaptability

Change being the only constant.

Inclusivity & Accessibility

Learn. Apply. Repeat.

Empathy

Seeking to understand.

My Approach

Provide a vibrant, intriguing, seamless, and intuitive experience.

Provide a vibrant, intriguing, seamless, and intuitive experience.

Provide a vibrant, intriguing, seamless, and intuitive experience.

Keep accessibility concerns top-of-mind throughout the process.

Keep accessibility concerns top-of-mind throughout the process.

Keep accessibility concerns top-of-mind throughout the process.

Obliterate barriers that cause frustration and misunderstanding.

Obliterate barriers that cause frustration and misunderstanding.

Obliterate barriers that cause frustration and misunderstanding.

Constantly learn, test, and improve.

Constantly learn, test, and improve.

Constantly learn, test, and improve.

Charm users into delighted engagement.

Charm users into delighted engagement.

Charm users into delighted engagement.

Testimonials

Testimonials

Testimonials

Stacy Westbrook

Vice President of Strategy

Owen Jones & Partners

“An advocate for accessible design and audience-centered solutions.”

You can always count on Kelsey to dig deep on any topic, have a lot of questions, think broadly, and propose solutions that center audience needs. While at Owen, she worked on several highly custom digital experiences for Fortune 100 clients that balanced complex data with unique task flows to ensure accurate processes. Kelsey lives for the details, and tracks them all with precision across the lifecycle of each project to ensure she's delivering the very best work.

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Wyatt Lindsey

Senior Software Engineer

TrainerRoad

“Incredibly versatile, with the right combination of creativity, technical ability, and warm personality.”

Kelsey is someone you can count on to get things done on time. I witnessed this repeatedly as she worked in several roles and offices over the years. She is a talented problem solver, a solid, competent technologist and someone you just like to be around. I always appreciated her proactive, carefully planned approach. I think of her ultimately as a creative talent, who also has the technical acumen and organization ability to push any size project across the finish line.

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Dana Lowe-Rogstad

Finance Manager

Owen Jones & Partners

“Kelsey's dedication was evident in every interaction, ensuring the database exceeded both my needs and our client's expectations.”

The database Kelsey developed has become an indispensable tool for me. It is not only user-friendly and comprehensive, it also reflects Kelsey's creative touch, incorporating elements of humor that make it a pleasure to use. Her expertise in user experience is exceptional, and I wholeheartedly endorse her for any project requiring a skilled and insightful professional.

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Mike Brody

Vice President for Student Life

Reed College

“Constantly exceeded all reasonable expectations.”

How can one brain generate this much creativity while being this efficient and organized? In the rare instance when this confluence does occur, there’s just no way the person connected to that brain is also endlessly patient, genuinely kind, deeply ethical, and a joy to be around; unless that person is Kelsey Wirtzfeld.

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Contact

Let's work together.

Want to see how intuitive, delightful, streamlined, and thoughtful your next project can be?

Contact

Let's work together.

Want to see how intuitive, delightful, streamlined, and thoughtful your next project can be?

Contact

Let's work together.

Want to see how intuitive, delightful, streamlined, and thoughtful your next project can be?

© Made by Kelsey Wirtzfeld

© Made by Kelsey Wirtzfeld

© Made by Kelsey Wirtzfeld